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Power up your packaging: How digital printing gives you access to big-brand impact

7 May 2025 by
Power up your packaging: How digital printing gives you access to big-brand impact
Jurjen Sjouerman

When it comes to creating custom branded packaging, one printing method stands out as a versatile and cost-effective choice: digital printing. Let's dive into why we’re passionate about offering the option of custom branded packaging done via digital printing.


CapeCup’s Custom Branding offering, powered by Digital Printing
  • Includes unlimited colours and custom prints
  • Flat rate pricing for printing, regardless of complexity of the design
  • Ideal for smaller orders and tighter budgets. Small batch printing minimum order requirement of 10 cartons or 5000 cups.
  • Fast turnaround times: 10 - 15 days

The Power of Digital Printing

Digital printing has revolutionised the packaging industry by providing a host of advantages for businesses of all sizes. Whether you're a start-up or an established brand, digital printing can help you achieve your packaging goals efficiently and effectively.

 

6 Key Benefits of Digital Printing for Custom Branded Packaging
1. Cost-Effective for Small Runs

One of the most significant advantages of digital printing is its affordability for smaller order quantities. With a minimum requirement of just 3000 units, businesses can enjoy the benefits of ​custom packaging without breaking the bank.


2. Unlimited Design Possibilities

Digital printing doesn't impose limitations on colours or design complexity. This means you can let your creativity run wild, creating unique, eye-catching packaging that perfectly aligns with your ​brand identity.


3. Quick Turnaround

Digital printing offers rapid turnaround times, ensuring that your custom packaging can be ready for distribution in no time. This agility is particularly advantageous for time-sensitive promotions or product launches.


4. Customisation at Its Finest

Digital printing allows for personalisation on a granular level. You can create individualised packaging for specific products, events, or customer segments, enhancing customer engagement and ​loyalty.


5. Consistency in Colour Matching

Digital printing technology excels at maintaining colour accuracy and consistency. This ensures that your brand colours are faithfully reproduced, helping to reinforce your brand identity and recognition.


6. Ease of Prototyping

Digital printing is perfect for testing and prototyping new packaging designs or variations. You can quickly produce samples or small batches to assess their impact before committing to larger production runs.


Digital printing offers a compelling solution for businesses wanting to make a lasting impression with their custom branded packaging. Its flexibility, affordability, speed, and design possibilities make it a top choice.


Stand out in a crowded marketplace and connect with your customers.
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