From an upside-down box with a small selection of cups, to our world-class
warehouse and factory, our company has come a long way.
But although CapeCup has evolved, our spirit of problem-solving and
passion for helping business owners thrive remains the driving
force of the CapeCup culture.
We're proud to say that we continue to deliver on our very first promise:
an uninterrupted supply of quality goods.
Today, we have plenty to celebrate.
Certified and Trusted
ISO14001, DinCertco, and FEC® certified
Team-First-Culture
Built on honesty, care, and shared growth.
Proudly South African
One of the most extensive ranges in Africa.
Certified Sustainable
Our Bio Africa range is authentic, original and certified.
Introducing BioAfrica
Our BioAfrica division has been part of our vision from the very beginning, and we are certain it’s going to be a significant part of our future.
We celebrate that we’ve created a number of brands within this division over the years, fuelled by our aim to give our clients options that help them minimise their impact on the planet with sustainable packaging options.
Our Mission
Over the next 5 years, CapeCup is working to make eco-friendly packaging the new standard for businesses across sub-Saharan Africa.
Our Vision
We aspire to create a future where every food business embraces biodegradable and circular packaging solutions, ensuring a healthier planet for generations to come.
Our Values
We recognize that we each play a vital role in the lifeblood of both our company and our clients’ and are accountable for our part.
We commit to honesty, loyalty, fairness and respect in our products and services, and within our team.
We nurture warm, collaborative relationships within our team and with our partners. Each staff member, client, supplier, and distributor forms part of our Cape Cup family.
We welcome opportunities to learn and grow, personally, professionally and within our company.
We pride ourselves on outstanding service and quality products we produce as a team and that our clients have come to expect from us.
We are thankful for every success and victory bestowed upon us and return our kindness to the community.
The Future We Are Creating
Imagine a future where every sip and every bite doesn’t just taste good, but does good. That’s the future CapeCup is actively building.
We’re on a mission to deliver the highest standard of quality packaging products, while honouring our environmental responsibility and helping businesses thrive.
Better Materials, Better Value
We focus on renewable materials, smart tech and strong partnerships — so you get great packaging at great value, with less impact.
We're off the Grid
Powered by our world-class off-the-grid factory, we’re motivated to pioneer the shift towards choosing packaging made from renewable and sustainable materials.
Our Business is People
We are grateful for every customer that’s been part of our journey, and the contribution of every single member of our team.
Why Choose CapeCup?
What Sets Us Apart
We back the things that make a real difference — where products come from, what they’re made of, how they reach you, and what they stand for. It’s why we stay curious, keep things thoughtful, and aim to raise the bar at every step.
Sustainable Sourcing
We build relationships with responsible suppliers who care about people, the planet, and long-term impact.
Product
Innovation
We’re always exploring better materials and smarter ideas to meet your needs and reduce harm.
Educational Advocacy
We share what we know so you can make informed, empowered choices — no greenwashing, just facts.
Operational Efficiency
We fine-tune our systems so your experience is seamless, responsive and reliable.
Industry
Leadership
We raise our standards — and push the industry to do the same — so progress becomes the norm, not the exception.
Certified Partnerships
We choose to work with suppliers and organisations that meet globally recognised standards, because credibility matters.
How We Select Our Packaging and Raw Materials
We source absolutely everything with care, looking beyond trends to prioritise people, the planet, and long-term partnerships.
Relationships, Not Just Orders
We prioritise suppliers who uphold fair labour practices and workplace standards. Think BSCI-compliant factories, local makers we know by name, and regular site visits.
Standards That Go Beyond the Basics
We choose partners who care about people and the planet. That means looking for BSCI compliance, FSC and ISO certifications, and shared values around fair labour and environmental care.
Progress, Not Perfection
We’re always on the lookout for materials and innovations that raise the bar for sustainability - products that perform better, last longer, and tread lighter on the earth.
Ready to experience CapeCup's stellar service?
Contact us now to learn more about our products or request a quote. Our team is standing
by to assist you with all your packaging needs. Let's get started!